TRAMANDO FASHION LABEL - BUENOS AIRES FASHION WEEK 2008


Martin Churba - ‘One of South America’s leading fashion designers’ (The BBC) - commissioned Gemma, with Greg McLaren and Ant Hampton (working together in Buenos Aires as LA OTRA GENTE) to create an immersive fashion show at KONEX.

The show took audience through the backstage and into the dressing rooms of the models, and through there into stranger worlds. The choreography was created using a sound world of of multiple instructions so that the models, dancers and actors could be directed through the space as though automata. This was ROMPECABEZAS (PUZZLE).